Branding Examples

Brown Smith Wallace LLC
This firm’s positioning is as the value leader, providing clients with a written guarantee. The tagline, “A Measurable Difference,” communicates this positioning. The brochure and Web site outline the seven ways Brown Smith Wallace makes a measurable difference to clients. The brand was launched in 2003. Brown Smith Wallace was named the fastest growing firm in the Midwest (41% in 2005 and 16% in 2006) per Practical Accountant.